Colibri: How To Get Your Customers Selling For You
Whether you are a B2B or B2C company, it is very feasible with some creative thinking and the adoption of a few key principles, to get your customers selling for you.
That’s a pretty ambitious claim, but at Colibri, we have done the numbers on this one and it definitely adds up. You’ll be glad you followed our advice when you see that bounce on your balance sheet, (which, may we say, is super easy to do with our accounting software).
Typically in the past, having your customers sell for you has been known as ‘word of mouth referrals’. While this is still generally true, the ways for customers to become social influencers and product evangelists on your behalf have expanded far beyond the original verbal word-of-mouth process. These days, with the advance in technology and the popularity of social media, your customers have far more opportunities and public forums to spread the word of mouth referrals through digital recommendations and reviews.
By investing in stellar customer service, social media management and even loyalty programs, your customer satisfaction and loyalty score will naturally grow. Customer satisfaction and customer loyalty are the keys to getting your customers selling for you, as your satisfied clients and customers recommend you to friends and family who in turn go on to recommend you and so on.
To build credibility in your brand you need to mould sincere advocates from your loyal customers. This is generally achieved through Earned Media. Earned Media is the force behind successful brand advocates. There is tangible financial value for a company to be had in increasing the brand’s visibility, the brand reputation, and the evolution of the brand as a synonym for quality and reliability. Earned media gets people talking about your brand. The rewards of these can earn a business a long-term stream of income rather than a few single sales.
Here are our top tips for boosting ordinary customers to loyal customers, and loyal customers to brand advocates through Earned Media:
By following the tips above you will foster a sense of community and sticky loyalty among your customer base who will then go on to recommend your brand, whether consciously through a word-of-mouth referral or unconsciously through a share, a retweet or a like. Turn your consumers into social influencers for you and support them consistently by giving them something to rave about, and you have customers selling for you.